While a wonderful tool, the Internet poses its share of problems for attorneys and  law firms seeking to market themselves online. After all, there are no hard and fast rules, and a number of gray areas have popped up. For example, is a website best known for adolescent, low-brow humor an appropriate forum for marketing by lawyers, who are, after all, in a serious profession? In the end, it depends on your level of comfort with the medium. Personally, I would opt for a website that exclusively hosts at

The days of the Yellow Pages dominating legal advertising are long over. Now, prospective clients run—not walk—online when they need professional services, whether they have legal problems, plumbing problems, or dental problems. You’re no doubt well aware of this, because you likely do the same exact thing. You’re also no doubt convinced that online marketing is a vital component to attracting new business in this modern age. However, a handful law firms have been slow to use one recent tool in online advertising: the lawyer video. If y

You’ve written your script, shot your video, and are almost ready to upload it to your firm’s website, but you’ve got one more step left: editing. Some of you out there may be tempted to forgo the editing process, but even if you got one great take where everything seemed to go smoothly, you should still take the time to edit your lawyer video. There may be audio problems or lighting problems, or you might just realize that there are portions of the video that you can get rid of that will make the video more concise. Here are some things

If you’ve already created an attorneys’ video for your website, and aren’t drumming up the business you expected, then you need to change your approach. If you’re unfamiliar with online marketing—or even just new to the business of online legal videos—then there are a number of traps that are easy to fall into. Here’s how to avoid them. 

• Keep trying. Hitting a few bumps is no excuse for throwing in the towel. By using an attor
  

If your law firm doesn’t have any experience producing videos, you probably have a lot of questions about what the process looks like. While hiring a professional company to handle your attorney video production is a good option, not every firm has the budget for a full-service firm. Here’s everything you need to know, whether this is your first video, or your firm has produced multiple television commercials.

Pre-Production

During the pre-production phase, you assemble everything necessary to shoot the attorney video: deciding on a v