Search engine optimization (SEO) is vital to the success of a law firm’s online marketing efforts, and lawyers videos can be a particularly effective SEO tool. Read on for a review of the basics of SEO, with an emphasis on lawyer videos.

Why SEO is important
In order to maximize the use of your carefully designed website–with all its modern bells and whistles—people need to be able to find it. That means making sure that you understand the basics of the algorithms used by Internet search engine

Salaries of lawyers—directly for equity partners and indirectly for everyone else—depend upon the success of their firms. In addition to the skill and dedication with which lawyers practice their professions, that success requires a comprehensive marketing and advertising strategy. The lifeblood of any firm is new business, and while word of mouth can help, it’s just not enough to grow firms. In this day and age, a high percentage of those marketing and advertising efforts need to take place online, where prospective clients are increasin

With the quantity of user-generated videos growing exponentially, a number of video hosting websites have sprung up over the last few years. Essentially, the hosting website puts the user’s video on its own website, sparing the user the expense and hassle of doing so himself. There are many other advantages to hosting videos on these websites, but the vast majority of them are next-to-useless for lawyer videos. For a lawyer to use a generic hosting website, it would look unprofessional and likely be confusing to the viewer, who would have to

Blogging with video, or video blogging, is still an emerging facet of our ever-changing Internet. If you’re a tech-savvy lawyer considering turning your blog into a video blog—or want to start one from scratch—then you probably have some concerns: will anyone watch my videos? Am I jeapordizing my career? Do I have time to create a video a day? Read on for an analysis of these questions along with some tips should you choose to take that leap.

1.      Will people watch? Video blogging is still relatively new, so it’s difficult to

Making your online lawyer videos downloadable can be a real hassle, both in terms of the time required to actually make them downloadable, and in terms of figuring out the best way of doing so. However, many websites offer downloadable content, and it might seem like the sort of thing you ought to do. And while there are some genuine plusses from doing so, most lawyers considering this question ask themselves, “Is it really worth it?” Here is a list of pros and cons to help you decide.

Pros

1.

Searching for a lawyer online can be a frustrating endeavor. While a search for a book, movie or music album that you’re sure to love is a cinch, lawyers are a completely different animal. It’s difficult to find reliable reviews of lawyers online, there are a vast number of lawyers through which to wade, and after a while, all their websites start to seem the same. Fortunately, a growing number of lawyers are literally putting themselves out there so that people like you can judge how good a fit you and your case are with them and their fir